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By Peak has sponsored over 13 NBA players, not a farewell game because of a foot injury, while wearing a big Yao Ming international, but eventually lost due to injury and ended sports career. This is China's largest sports brand tangle. After all, the Chinese sports brand company lacks sufficient influence in the international arena. I have been reflecting on these years, including the quality of Chinese brands, including Olympic, has no less than international competitors, but why still can not win the world's attention? Our Mishap is: although the brand, but the lack of international elements. To address this bottleneck, our business has also been active. The easiest way is to register a brand overseas, back home; the other is to set up plants overseas, but in the sporting good jordans on sale mens s industry, there is no business dare overstepped, because ultimately must return based on sales of brand value. internationalization can not crash I can say without exaggeration to say that the Olympic was the first to take the international brand strategy. Fortunately, we not only did not fall in the international difficult journey, but also the United States stopped a foot, listed in Hong Kong. Some people say, "Why Pick ranking in the country better than Li Ning, Anta?" My interpretation is that competition should be placed in any industry for 30 years, 50 years, or even more than 100 years. Pick of the strategy is clear, rather to foster international elements, slightly slow down some of the rhythm, map is the future of sustainable development. We did what the previous 20 years? We implemented in two phases five basic work. The first stage includes: international brand positioning, improve management standards. Our initial creation of corporate intent, is to make basketball shoes, Nike OEM, the results did not achieve, then find the order, but because we do not have the brand, but was asked to pay the deposit. To survive, we are forced to create their own brand first - Fengdeng card. However, we found that the domestic competition the outset has been the homogenization. Life and death, we decided to change the brand, Pick resulting me jordan 3 katrina 2018 aning is to match Nike. From the positioning that since we strengths in basketball shoes, it would focus on professional basketball equipment, make a champion segments. At that time we propose to intervene in the world's core NBA basketball tournament, a lot of people do not believe. rival Nike, we need international quality standards. We conducted the ISO9000 certification, and later carried out ISO8011 certification. On the one hand to protect the Olympic product quality meet the export standards, on the one hand the United States to lay the foundation for the landing. "internationalization" In today's business world is a fashionable topic, but objectively, the majority of enterprises utilitarian tendency serious thought to take advantage of the economic downturn in Europe and America, we can seek to enter. The fact is that we can export products, but can not output the brand, we still need to bow in accordance with international rules of the game, from the basics. complex environment is the norm Chinese brand to international, in Europe and America need to do three things: conduct, Ericsson, this legislation. This is also the basis of our second phase of the three, it is to fight in Europe, "identity card", sought after for influential people, for global enterprise. We in the United States to adhere to register for 15 years, we have experienced again and again from the application was rejected, and then the prosecution process, and finally got the certificate in 2009. Chinese brand to visit the United States, too hard to have this off. attract European and American consumers, our strategy is celebrity. The first step is to intervene NBA, sponsored players. The NBA is the core of the world's basketball tournament, a popular gathering marketing. Americans, Europeans began to notice the presence of Olympic, they began to believe that since the Olympic could be worth tens of millions of NBA players to accept, as evidenced by the Olympic values. Therefore, the Chinese brand in the international operations, be sure to consider what you end up with market demands are. To fully accept a brand in Europe and America, will see the brand's production company. If Peak or closed a Chinese company, will hinder the European and American consumers to understand, this is the reason we chose a more open capital listed in Hong Kong. In this way, European consumers may also be investors in our stock. Now, most companies blame the development of consumer downturn of inflation, monetary tightening. Peak also after four macro-control, and each time the results are tightening. However, we still insist on creating international brands, and confidence does not change. Our revenue growth of 24.7 percent in the first half of the reason is because our international elements opens up new consumer space. (Chinese shoes Network - the most professional and authoritative Footwear News) as temperatures continued to pick up, Nike and the blossom colourful springtime, when we brought & quot; heat Map" shoes shoes series. this series will contain three groups of shoes, respectively is: air max 90, air max 2016 and air more Uptempo. per pair of shoes vamp is colorful, which air max 90 and air more uptempo is using the "heat-senstive" technology to complete. As the children of the world, colorful, always full of ideas, Xiaobian very envy in childhood can be lucky with the children in the "heat map series of shoes. 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