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[Chinese shoes Network - News] the Chinese sports market, has long been a spectacle: whether other brands how fierce promotional battle, Nike always Happy "outside world." However, this situation changed abruptly near future. Nike reported earnings: Nike's stock has risen by two percent. In order to increase sales, Nike's sales will gradually normalized. Nike, the darling of the sporting goods market, even with the decline in the overall economic situation is also a rare involvement counterparts intensified promotional war. Nike change, let people discover an important proposition: the economic situation is bad, the market for high-end brands to bring a more severe test. Because the consumer price guide growing, premium brand of high-end brands will be significantly compressed. And if the high-end brands involved in the promotion battle, may result in damage to its brand positioning. We can say that the situation in the economic downturn, high-end brand strategy to deal with what is a rather technical content of problems. For this reason, "foreign management" interview with the "Father of the positioning of the" Mr. Rees, high-end brands to explore the economic downturn positioning problems. "double day" Nike Reporter: Today, Nike in the Chinese market to digest inventory, increase sales, but also began to be involved with their peers promotional battle, which is very rare for Nike, how do you evaluate the changes in the market Nike . Ai Rees: high-end brands such as Nike, involvement and peer promotional war, whether directly or discount price is wrong. On the other hand, some high-end brands will make another type of error - they are priced very high, unable to sustain sales in th jordans on sale online e market. Sooner or later we have to cut prices to maintain sales. high-end brands appear both cases, we should reflect. Analysts Sterne Agee believes: "Nike in China so far, failed to footwear in China launched high-end positioning," why do you think Nike will encounter this problem in China is now involved in the promotion battle Is it? leaving the brand positioning worse? . Ai Rees: Normally, to build high-end brand positioning through PR or public relations planning, rather than through advertising to achieve. just rely on high pricing is unable to establish the high-end positioning. You first have to create a lot of PR and public events, and in order to develop high prices. Of course, involved in the promotion battle will weaken the high-end positioning. On the other hand, although Nike's performance in China is open to question, but its overall performance in the global market is very good, a number of important initiatives to build the high-end brand worthy enterprise reference. For example: Nike has been committed to product innovation, and excellent public relations effect. Which at the 2008 Beijing Olympic Games debut Lunar cushioning technology, it has now developed into a $ 1.5 billion line of products. (Just based on the product line sales of this technology, more than last year, Li Ning's sales of $ 1.4 billion.) In addition, Nike and the London Olympics this year launched a Flyknit ultralight sneakers technology. And the impact of the market based on this technology product line. So we can say, in the global market, Nike's marketing strategy and market performance is still very good. In a May 2012 for the node fiscal year, Nike's sales reached $ 24.1 billion, an inc Retro jordans for sale rease of 15.7% over the previous year. This is Nike's biggest growth in the past 10 years. So, if there is a problem of Nike in the Chinese market, but also that it is not well taken measures to achieve it in other markets due to the Chinese market. dual-brand strategy for the downturn Nike Reporter: A common question is: now includes Chinese economy, including the world economy are in difficult times, consumers are more conscious than ever. You think like Nike original high-end positioning of the brand, how to do in this period of price adjustment and marketing strategies to deal with? . Ai Rees: First, product pricing under the brand to maintain consistency. If you think it's the Nike brand in China overpriced, so it should lower prices, and is permanently lower prices, rather than to deal with difficult economic times. The worst thing a brand doing is based on the current situation changes in the economy continues to change the price. In many cases, in order to deal with the adverse economic situation and long-term corporate strategy is better: to keep your high-end premium brand, and to lower prices to launch a less expensive brand. In the long run, in almost every product category, the high-end and low-end brand opportunities exist. A company has two brands have the ability to dominate the market at the same time so both ends. The worst place is the middle segment of the market. Or because consumers want to be the best (high) or the cheapest (low) product. Few consumers will want, I want a not very good nor very bad product. How do high-end brands through sluggish swamp Reporter: Some analysts believe that Nike's business situation may be in a relatively long period of decl jordans on sale mens ine for the Nike marketing strategy, you have the kind of advice ?? Ai Rees:? We have not seen evidence of Nike in addition to the Chinese market declining. If Nike its strategic use in the Chinese market to other countries, then the brand may be, together with its financial situation becoming weaker. Here's what we give some advice to all categories in the leading brands, including Nike in the Chinese market: 1. developing high-priced, but not too high. To look at Apple's iPad pricing. Before iPad market, many industry experts believe that Apple's pricing of this product to the big date is $ 1,000. The results of $ 500 iPad in the US market on the basis of pricing is about. The price means that competitors can not drastically cut prices to sell their products at prices based on the iPad. 2. expect competitors to launch competing products at lower prices, but they do not do first this thing. If your brand is perceived as the leading brand, then competitors in order based on the market and profit will have to sell enough of the product, but to do so is likely to take the price cuts, which would be more favorable leading brands. relationship between Nike and Adidas is the case, compared to Nike, Adidas second brand often lower their prices. This is the Adidas profit margin is only half the reason Nike. 3. Do not lower their prices to meet the competition's pricing. No brand can occupy a hundred percent market share. When one of the leading brands in order to meet the competition and lower prices, there will be two situations: (1) the leading brand becomes weak, this is perhaps the Nike changes in the Chinese market; (2) competitors were forced to drastically cut prices more so, no one bene cheap foamposites fits. 4. When the economic difficulties the current situation, do not cut prices. We should expect sales to fall, ready and waiting for economic recovery. When the economic situation is bad, the leading brands should be noted that: Protect your brand to be more important than your market share. In the long run, the most important asset you may have is a strong brand. 5. In the same category was considering launching a second brand. For any company, an important long-term strategy is to have two brands: one to occupy the high-end market, occupies a low-end market. This will allow leading brands occupy a very favorable trend, however, there are few companies actually implement this strategy. (Chinese shoes Network - the most authoritative and most professional Footwear News)Nike Kobe 9 Elite "Masterpiece" foot appreciation 2014-02-24 20:59:03 this mixed Nike Kobe 9 Elite has been released for some time, but we still continue to discuss it. As the first use of Flyknit vamp technology basketball shoes, this Nike Kobe 9 Elite, in addition to the stadium wearing, Sneakerhead will inevitably in the future daily life wearing this shoes. 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In fact, I am quite sure that I can feel the joy that I can't feel in my daily life in the gym. But there is a potential dark side of weightlifting, can cause arterial stiffness and vascular response, which is the day we do not want to talk about and to ponder the side." DR Lee Myerby my college is in some website read this kind of article, squat improving ability. At first seems to be a little bit of truth, not to canvass. But in recent years, along with the widen the range of knowledge, this does not seem to like that, to improve the ability to squat, I check the popular science of foreign websites mainly have the following. 1, testosterone levels increased. 2, pump blood levels are strong. seems to be the beginning of a little reasonable, but these claims to think carefully and simply do not look at. 1, testosterone levels increased. The weightlifting air jordan 11 space jam for sale process does lead to a rise in testosterone levels, especially in the maximum weight exercise, and the growth hormone and testosterone levels are actually rising. But the rise in testosterone levels is generally not more than 1 hours or 15 minutes (Todd Schroeder by male hormone research expert). So this deep squat improve sexual ability within 1 hours after the deep squat is established. After this you will become almost normal people, and even the situation will appear under the condition of.2, pump blood level is strong, do pump blood level is strong. But at the same time blood pressure is high a study by testing the blood pressure of five bodybuilding elite in weightlifting, found that the average blood pressure on their legs 250 / 320, of which the maximum individual can reach 480 / 330! a high intensity of the lifting of the blood pressure will result in a period of time of the artery "vertigo" or "shock", so that the arteries become hard, that the blood vessels can not be expanded at normal speed. This is a potential risk for our cardiovascular and penile health. Japan's results of a study of weight lifting on the human body harm attention reached its peak, young athletes do not do aerobic exercise, it is more likely to produce arteriosclerosis, especially in the heart and legs. One of the results of the 2005 study was that we did not want to hear those long term weights: those with long term weight lifting in the majority of middle aged people with severe arterial stiffness and high blood pressure. Of course, blood pressure is a major risk factor for stroke, erectile dysfunction, and many of the unpleasant things. Who wants the arteries to be rigid, isn't it? motion correction scheme: adde jordan retro 14 white/fuchsia blast/black d more aerobic exercise: a recent study suggests that aerobic exercise after weight lifting appears to be beneficial in the treatment of arterial stiffness. It is recommended that after 30-60 minutes of aerobic training in weightlifting (running, swimming, not cycling)[Chinese shoes Network - Brand Dynamics] from the more than 100,000 players are eligible to enter the final of the Barcelona Global 100 elite young players, after a week of intense competition, the Nike Football Academy director Jimmy from 55 countries Gilligan and elite team coaches elected the 2012 "green contend Cheng" Final 16 list. shortlisted 16 players who will now open the ultimate train journey, visiting the world's best football associations and clubs, to experience top training facility, the only one of those places so as Nike Soccer Academy and final effort. They will work with the world's most famous youth teams including Manchester United youth team, Juventus youth team and youth team, including the United States the same field training and competition. In some of the world's top club coaches and scouts, they will have the opportunity to stand out and get a professional contract. This 100 outstanding young players converge Barcelona, ??located in Barcelona's Nou Camp stadium for the club training center for a week of training and competition. They have a common goal, it is to enter the final and ultimate 16 list. After the semi-final, 26 players won the qualification into the next round, the other players will regret leaving FC Barcelona's Mini Estadi small pitch. The coaches also will make a final list of 16 choices. It is worth mentioning that the famous referee from England's Howard Webb ? Enforcement of the Cheap jordans online air jordan 11 blackout for sale semi-finals. "I would first like to say that 16 winners, your performance is great!" Nike Football Academy director Jimmy Gilligan said, "to stand out from the 100,000 players eventually into the final 16 players, I look forward to working with them to everyone. 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(Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network & nbsp; China Garment Network.) the latest "Fortune Global 500 list, China's list of companies increased rapidly, this year reached a record 43, which came from Chinese, 34 companies, Chinese from Taiwan and the Hongkong area of the company were 6 and 3, from the world's top 500 enterprises, the company accounted for Chinese that Chinese reached 8%, the overall national strength is more powerful, more obvious influence on the world economy. China selected from the world top 500 companies, the Sinopec for the first time in the "fortune" 500 of the world's top ten ICBC, China become the most profitable company in a $15 billion 950 million profit, Lenovo became the only one Chinese company list, Jiangsu Shagang Group, is the only one on the list the private enterprise. From the nature of the company selected in the top 500, the vast majority of state-owned central enterprises, but also reflects the economic side of Chinese characteristics. new 9 companies entered the list of all Chinese from mainland, they are: China Steel Corporation, Hebei iron and Steel Group, Chinese Citic Group Inc, China Network Communications Group Co., Ltd., China Huaneng Group China Aviation Industry Corp, Chinese South industrial group company, Jiangsu Shagang Group and Bank of communications. China's economic system, the important financial, steel, oil and so on, have entered the world's top 500, showing China's competitiveness in these areas. But from the nature of the company, Chinese mainland can enter the top 500 in the world has made a breakthrough on the scale, but the nature of the enterprise are mostly state-owned enterprises, private enterprises this year is also the only Jiangsu Shagang Group A, it also reflects the need to increase efforts to the development of private enterprises China. The total profits of the 43 companies on the list have declined slightly, to $97 billion 31 million, reflecting the impact of the economic crisis on china. This year's list, the biggest attraction for Chinese companies, is the oil giant Sinopec, which has entered the fortune ten for the first time with $207 billion 814 million 500 thousand in operating income for the first time in the Fortune 500 world. Last year, the rising cost of oil makes the oil companies in the world this year in the top ten accounted for 7, WAL-MART also had to put the list to the Royal Holland Shell Companies, Sinopec are also large gains. 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